Ghostly guide to shopping in Salem, Massachusetts

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Diagon Alley has nothing on Salem! During your stay in the Witch City, there's a cauldron of bewitching shops to choose from. Pick out an elegant pointy Witch hat, purchase a bottle of love potion, redo your wardrobe in basic black, choose a magic wand, or even restock your Witch’s kitchen. Shopping in Salem is an experience unlike anything this side of Hogsmeade!

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A Cauldron of Witch Shops

Hex: Old World Witchery
246 Essex Street, (978) 666-0765
Cast your own spell at Salem’s newest Witch shop! Located across from the Samantha statue, Hex honors the old ways of Witchcraft and Hoodoo with ritual tools, jewelry, incense, candles, oils, statues, charms, roots, and herbs!

The Broom Closet
3 Central Street, (978) 741-3669
Salem’s Finest Shoppe for Witches and Others
For those who prefer a more supernatural form of travel, choose your preferred mode of Witchy transportation at the Broom Closet! While they don't actually take flight, a good Witch’s broom is said to offer protection over one's home and hearth and aid in astral travel. This charming shop also features magical attire, incense, candles, fine jewelry, a large selection of herbs and stones, tarot cards, and many “Witchellaneous” items. The Broom Closet features psychic consultations with Shawn Poirier, High Priest of the Salem Tradition of Witchcraft and co-host of Festival of the Dead!

Nu Aeon
Pickering Wharf, Salem. (978) 744-0202
Relocated from Derby Street to the line of shops skirting the Wharf, Nu Aeon boasts a gorgeous new look and a wonderful variety of supplies for the practitioner of the Arts Magickal. From the plush purple carpet to the walls, painted like parchment and lapis lazuli, the atmosphere alone is worth a stop in. The most prominent feature of the decor is a hand-designed and painted traditional Celtic triskellion, with four pentacles around it, built into the floor! This place feels like a temple within a Witch's home. They've even got an antique mantle, with the hearth painted to look just like a working fireplace, its shelf often used for actual ritual work. But the ambiance is just the beginning: top quality staples like incense, oils, and candles are available in a veritable rainbow of flavors. More permanent treasures, such as candle holders, jewelry, gargoyles, books, statues, and other surprises line the shelves. If you are looking for the best in ritual tools, the collection here is unsurpassed. Be sure to pick up your free copy of the PagaNet News, and a free incense wand, and tell them Christian at Salem Tarot sent you!

Spellbinding Gifts
Aroma Sanctum
5 Central Street, (978) 740-9400
One of the first things you'll notice when you walk into this gorgeous store is the scent. It is the specialty of proprietress, Akuura Kulak, a skilled aromatherapist and perfume designer, who creates her mystical fragrances using her skilled knowledge of worldwide traditions of plants, flowers, and herbs, and her incredible sense of what smells great. Akuura can even create a personal fragrance to your own biochemical and spiritual nature.

Black Paw Trading Company
Pickering Wharf, 978-745-0550
Part of Salem’s Pickering Wharf, this friendly gift shop is represented by the black cat of Halloween, and features shirts, Snow Babies, candy, and distinctive gifts. Be sure to see the Department 56 Collectible Halloween Village!

The Magic Parlor
213 Essex Street, (978) 740-3866
Fine Purveyors of Magic and Magick
Salem’s source for the both the stage magician and the ritual one offers a world of magic for the entire family! The area’s largest selection of magic tricks, jokes, and novelty items is accompanied by a large supply of ritual supplies, such as oils, herbs, wands, books, jewelry and the largest variety of tarot cards in Salem. The Magic Parlor offers daily tarot readings and features an in-house magician, Mr. Craig Moon, who will teach lessons in the arts of stage magic!

Pyramid Books
214 Derby Street, (978) 745-7171
Everything for Conscious Living!
Visit New England’s largest metaphysical book store! Browse a huge selection of some of the most informative, helpful and thought-provoking new age books available. Relax and peruse a selection of thousands of books covering everything new age. See why people all over New England make it a point to come to Salem, Massachusetts and visit Pyramid Books!

Salemdippity
Pickering Wharf, (978) 745-5556
The Place to Find Unexpected Treasures in Salem!
The sister store to The Trolley Depot offers a huge selection of gifts for the Salem visitor: Salem t-shirts and sweats, gargoyles, jewelry, tarot cards and crystal balls, books on Witchcraft and Salem history, Halloween collectibles, dragons large and small, puppets, toys, and greeting cards.

The Trolley Depot
191 Essex Street, (978) 745-3003 or toll free at (866) 393-6533
An eclectic gift shop where you’ll find gravestone reproductions and gargoyles alongside stuffed toys and teeshirts. Browse a wide selection of books on Salem history and modern-day Witchcraft, choose from beautiful Scarves, unique jewelry, and the best souvenirs and teeshirts in the Witch City!

Witch Way Gifts
155 Derby Street, (800) 942-9482
Halloween Fun and Decorations, jewerly, books on Salem History by local authors, gargoyles, t-shirts, tarot cards, wizards, dragons, and and more are all to be found at Witch Way Gifts.

Enchanting Edibles
Maria's Sweet Somethings: Wicked Good Confections
26 Front Street (next to Old Town Hall), (978) 825-9111
Chocolate was sacred to the ancient Mayans of Mexico and Central America and was more valuable than gold. It was considered the most magical of foods and was reserved for nobility and those seeking to connect with the Gods. At Maria's Sweet Somethings, you will find this same dedication to the art of chocolate and other deliciously decadent confections. Explore the old world charm of a gourmet ice cream parlour, fine desserts, upscale gifts, and, of course, Salem's widest variety of sumptuous chocolates!

Ye Olde Pepper Companie
122 Derby Street, (978) 745-2744
Got a sweet tooth? Then you'll want to sample the mouth-watering confections manufactured by Ye Olde Pepper Companie of Salem, Massachusetts, Americas oldest candy company. One taste of their delicious blackjacks, fudge, buttercrunch, chocolates, truffles, turtles, and famous Salem gibralters, and you'll understand why Ye Olde Pepper Companie been in the candy business longer then anyone else in America!

Bewitching Attire
The Fool's Mansion
127 Essex Street, (978) 740-9595
The Fool's Mansion features a full line of mystical, medieval, renaissance, and gothic clothing, as well as custom made capes and gowns to bring out your inner wizard or witch! On the lighter side, they carry a selection of the most wonderful court jester hats, hence the name of their store. Whether you frequent Renaissance Faires or seek fine ritual garb, make this one of the stops on your tour through the Witch City!

Laura Lanes Skin Care
242 Essex Street, Salem (978) 741-8777
If you're looking for a facial or massage while you're on vacation, Laura Lanes offers a serene, relaxing atmosphere in the heart of downtown Salem. Formerly of Boston's Newbury Street, this high-end salon also offers waxing, body treatments, skin care products, and makeup styling. Stop by to get made up for one of Salem's big Halloween events!

Witch Tee’s
172 Essex Street (978) 740-0900
Visit Witch Tee´s in the Museum Place Mall in downtown Salem to see an the Witch City's most extensive range of t-shirts and assessories. T-shirt themes include Halloween, Witches and sorcery, pentagrams, Paganism and Wicca, nature, Salem motifs, and much more!